Faith daniels | August 8 2023 | 2 mins of read
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FRISCO, TX, (July 18, 2023) – The Texas Legends are proud to announce a historic new broadcasting partnership with Urban Edge Network that will allow Legends games to be streamed on the UEN digital platforms.Urban Edge Network (UEN) is a Black-owned media company that delivers diverse intelligence targeting –allowing UEN and the Legends to tailor the content to each consumer’s unique interests. Their unique media consumption environments and specialized creative solutions assist brands better understand and reach diverse audiences. The new multi-year agreement is the first of its kind for an NBA G League team as the partnership marks the first-time a Black-owned media group has become an official streaming partner of an NBA G League team. “Our team is excited about all this partnership means for both parties,” said Legends President MalcolmFarmer. “We’re excited to be part of the growth process for UEN and excited to provide our fanbase an upgraded viewership experience.”
The partnership was developed to build brand exposure for both companies. UEN, historically focused on HBCU broadcasts, ventures into professional sports to expand both their brand and reach. The Legends look to enhance viewership through a consistent broadcast experience while gaining new audiences through marketing efforts by both parties. UEN will develop a specific dedicated platform solely for Legends games and fans to gain easy viewing access. “This partnership is our first venture outside of the HBCU space and we’re excited to grow and expand,” said Hardy L. Pelt, Founding Member/ Chief Revenue Officer of Urban Edge Network. “The Legends are the perfect team to initiate this movement. They completely understand the importance of having diverse options and the tremendous potential for brands to buy in at sincere investment levels. This changes everything!” UEN will tipoff the broadcasts with a preseason exhibition game to be announced at a later date. The Legends will include in-arena marketing elements that will promote tune-in opportunities and encourage app downloads. The two organizations will work together on developing audiences and engraining UEN into the Legends Family. For more information on Urban Edge Network, HBCU Plus or the Legends’ broadcasts, visit To learn more about partnering with the Legends, contact [email protected].

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